A little work in progress. A lot of enthusiasm.BUILD 001 ·
moobooksby The Ideas Shed Say hello

✳ VERY SERIOUS BOOKS. VERY UNSERIOUS COW.

Like QuickBooks.
Only with
more cows.

Archie does the books.
You do the fun stuff.

An AI accountant who actually wants to do your bookkeeping. We know. He's a little different.

Meet your keenest colleague Or go straight to play
Happiest when
everything adds up.
“You don't want to do
the books? May I?”
ARCHIEHead of unnecessarily
enthusiastic accounting
Made by an accountant. For people who aren't.A different sort of accounting
Less bookkeeping.✳More you.✳Impeccable numbers.✳Questionable cow jokes.

01 / YOUR NEW COLLEAGUE

He has a gift.
You have better
things to do.

Some people climb mountains.
Some people write novels.
Archie reconciles transactions.

And honestly? He couldn't be happier.

Meet the little pink cow with the big accounting brain. Wonderfully geeky, quietly meticulous, and almost embarrassingly excited about an invoice.

Our idea is simple: tell Archie what needs doing, let him take care of the fiddly bits, and stay in charge of the decisions that matter.

The comedy is in the experience.
The numbers are serious.
THE MOO BOOKS WAY

Don't make the human learn the software.
Make the software learn the human.

02 / TALK. REVIEW. YOU'RE IN CHARGE.

A sentence.
Not a spreadsheet.

Say what you need. Watch an invoice take shape.
Archie asks for what's missing. You make the call.
A scripted demonstration with fictional details.

At Archie's deskILLUSTRATIVE DEMO
YOUArchie, invoice Fern Studio £150 for the website.
ARCHIEA website! Lovely. I've got the amount and description. When should payment be due?

Try the next part of the conversation:

FERN PROJECTDRAFT

Invoice.

BILL TOFern StudioFictional customer
REFERENCEDEMO-001Illustration only
DESCRIPTIONAMOUNT
Website£150.00
Total£150.00
PAYMENT TERMS

Waiting for your answer…

Nothing is sent. Your approval comes first.

The details, coming together.

Public demo only. No real invoice is created, no personal information is collected, and no email is sent.

03 / YOU'RE OFF THE CLOCK

He's got the books.
You've got the desk.

A little space for beautifully unproductive things.
Archie would prefer you didn't touch his calculator.
So, naturally, you should.

This is a taste of the world we're building. Playing never holds up a financial decision.

04 / SMALL BEGINNINGS. BIG COW ENERGY.

First, our books.
Then, who knows?

Marcus Warry ACAChartered Accountant · Founder, The Ideas Shed

Built by someone who knows the books.
And thinks they could be more fun.

Marcus Warry ACA, Chartered Accountant, is building Moo Books through The Ideas Shed, starting with the finances of his own businesses.

We're beginning with invoicing, debtors and expected cash receipts. Real everyday work, in a private local app, before bigger promises.

The ambition? A comprehensive AI-powered bookkeeping and accounting platform — a serious challenger to familiar tools like QuickBooks, Xero and FreeAgent.

It's early. It's independent. And there's an extremely enthusiastic cow involved.

Build 001 · The first chapter

A working prototype, being developed and tested.
Not a finished accounting suite.

CURIOUS? SO ARE WE.

Something good
is moo-ving.

Interested in the idea, the journey, or a very keen cow?
Marcus would love to hear from you.

Say hello to Marcus